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NEW YORK Fathead has hired independent Wieden + Kennedy here for marketing chores, the agency said.
The assignment includes TV, print and digital advertising, as well as out-of-home initiatives. The client spent about $12 million on domestic ads last year, per Nielsen Monitor-Plus.
The agency’s first work for Fathead will be a campaign for the upcoming NFL season.
“The Fathead brand embodies big, fun, inspirational and entertaining moments of greatness captured in time,” said Fernando De Los Reyes, client CMO, in a statement.
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