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Regional fast-food chain Fatburger takes aim at national rivals in its first corporate TV commercial.
The 30-second spot, from Lawrence, Mayo & Ponder, Newport Beach, Calif., shows a man examining a plain-looking burger and a Power Ranger-type figurine. He finally opts for the toy, squirting ketchup on it before, presumably, eating it.
A voiceover explains that the big chains’ burgers are just about as good as their toys, but that Fatburger’s are cooked to order.
The spot, targeting 18-34-year-olds, with a slight male skew, broke last week in Los Angeles and will air evenings through year’s end on Headline News, TNT, ESPN2 and Fox Sports West 2, said LM&P principal Lynda Lawrence.
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