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NEW YORK Kirshenbaum Bond & Partners West has fitted Shakespeare for sneakers in a new campaign for the Barnes & Noble.com division’s same-day delivery service.
Tagged “Your favorite authors. Fast,” the premise of the print, radio and outdoor campaign is that when New Yorkers want something, they want it as soon as possible. The first ad features an illustration by New Yorker cartoonist Lee Lorenz of Shakespeare wearing running gear. Additional executions will spotlight other famous authors, such as Charles Dickens, by various cartoonists from the same magazine.
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