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NEW YORK Fastclick said revenue from its Internet ad network doubled in 2004, thanks to robust demand for performance-based advertising.
The Santa Barbara, Calif., company said in a filing with the Securities and Exchange Commission that it had 2004 revenue of $58 million, up from $28.7 million in 2003. Net income in 2004 was $5.1 million, down slightly from $5.8 million, due mostly to brisk hiring and technology costs. Fastclick said beefing up its sales staff helped triple its sales and marketing expenses from 2003 to 2004.
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