A Fast-Food Past Was Not Key For Checkers' 9 Semifinalists

By Katy Eckmann





ATLANTA–Checkers Drive-In Restaurants selected nine shops as semifinalists in the review for the creative portion of its $8-10 million advertising account.





One Southwest shop, Levenson & Hill in Dallas, joins eight Southeast agencies in pursuit of the Clearwater, Fla.-based burger chain: Austin Kelley Advertising and Fricks/Firestone, both Atlanta; Crispin Porter & Bogusky and Tinsley Advertising, both Miami; WestWayne’s Tampa, Fla., office; The William Cook Agency, Jacksonville, Fla.; Long Haymes Carr, Winston-Salem, N.C.; and Price/McNabb, Charlotte, N.C.





Neither fast-food nor branding experience was necessarily a factor in choosing the nine contenders, according to Donald ‘Bo’ Young III, director of marketing at the client.