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West & Vaughan’s Valentines Are Not Sweet for Uniquities Stores
ATLANTA–They want to steal men’s hearts, then put them in jars.
That’s the jist of the new regional “Clothes for heartbreakers” Valentine’s Day television campaign for Uniquities women’s fashion stores. The self-described retailer of “slinky . . . sizes 6 and below” outfits from Michael Star, Diesel, Versace and other designers is located throughout North Carolina.
Three new TV commercials from West & Vaughan use rough, grainy, overexposed film of unsettling images, combined with scratchy, flickering text that appears a single word at a time.
“It’s the David Fincher thing.
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