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Mendelsohn Zien Advertising hopes to help Hormel bring stadium rock home in its first work for the Farmer John hot dogs brand. Ads salute specific parks that serve the regional brand and convey the sense of enjoying a dog at a game and extending it to everyday life.
One 15-second spot pans across an extreme close-up of a hot dog with all the condiments and fixings. “Most stadiums stop serving beer in the seventh inning,” a male voice dryly says as we hear a crowd perform a rousing stomp that is reminiscent of the Queen song “We Will Rock You,” that unofficial ballpark anthem.
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