CHICAGO – Farley Candy Co. here is in the midst of a review for its first consumer advertising effort. Farley is a major manufacturer of fruit snacks and bagged candy. Agencies included are Ketchum Advertising; Eisaman, Johns & Laws; Bender, Browning, Dolby & Sanderson; Grant/Jacoby, all Chicago; and Cliff Freeman & Partners/N.Y. Presentations are scheduled for next week. Billings are not yet determined.
Copyright Adweek L.P. (1993)