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Three years in, fantasy sports website DraftKings.com is getting serious about its advertising.
Out is the frat-boy wordplay of its current ads (as seen below) and in is a search for an agency that can raise the tone and stature of its advertising. Also, fresh from a category exclusive advertising deal with Disney's ESPN, DraftKings has told shops participating in the search that the brand will be supported by $200 million in media.
To paraphrase DraftKing's current ads, that's a "shipload of money."
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