Family Still Matters Most

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Laments about the decline of the traditional family have become a tradition in their own right as households with married parents and a couple of rosy-cheeked kids have ceased to be a demographic norm. Even while documenting a decline in the centrality of marriage in modern society, though, a Pew Research Center survey finds Americans still intensely attached to family life.

Fielded last month in tandem with Time, the survey found majorities of respondents across population segments agreeing that family is “the most important element of my life.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in