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La. Gaming Center Awards Media to N.O. Father-Daughter Team
NEW ORLEANS–The top-revenue producing casino in Louisiana has hired a New Orleans father-daughter team to handle its media buying and placement.
Horseshoe Casino in Bossier City, La., has named the joint venture operation of Colsoul Inc. and G.Mc&Co. Advertising to buy and place media throughout Louisiana and Texas for the next year.
No review was held for the $1 million account, nor was information on the incumbent available at press time.
“We just heard a buzz that they were in the market for a new agency, and we talked about it and realized we had the expertise to work with them,” said Glenda English, head of G.Mc&Co.,
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