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Fallon McElligott’s Duffy Design unit proved instrumental in helping the agency win a $10-20 million corporate branding account from IBP, Dakota City, Neb., the world’s largest supplier of fresh beef and pork.
“Given our task of building a completely new brand, [Duffy Design] would play a key part,” said Jack Dunn, president of IBP’s Value Added Products Group.
Fallon was chosen after a review that included Chicago shops Foote, Cone & Belding and DDB Needham.
While those agencies also offer design capabilities, Dunn said Fallon’s relationship to Duffy Design set it apart.
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