Fallon's Sullivan Heads South

Fallon McElligott copywriter Luke Sullivan is joining WestWayne here as its chief creative officer.
Sullivan resigned last week from Fallon after nearly 10 years at the Minneapolis agency to make the move to Atlanta. He replaces Martin Macdonald, who left WestWayne in March over creative differences.
Sullivan, who starts work July 1, comes to a shop that has had two consecutive flat years financially. On his shoulders is the task of raising the quality of the $273 million agency’s creative product, and in doing so, helping propel WestWayne to national agency status on par with The Martin Agency in Richmond, Va.,