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Dancing Midgets as ‘Little Cravings’ Receives Mixed Reviews
CHICAGO–Fallon creatives are at work on new executions for Long John Silver’s after the shop’s first work for the fast-food chain, which features dancing midgets in pastel body suits, was greeted unfavorably by some franchisees.
“We’re going to go back and relook at them,” Charlie Thomas, vice president of creative and promotion at Long John Silver’s said of the campaign spots. He said the company wants to “evolve” the “little cravings” theme created by the Minneapolis agency.
“We’re not sure how to best represent that positioning,” he said.
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