Fallon's in a Hurry for National

CHICAGO Fallon touts the speed of National Car Rental’s Emerald Club in its first campaign for the company since winning the estimated $10 million account last August.

Four 15-second television spots breaking this week depict humorous scenarios of the “quickest” everyday events like an internship, a doctor’s office visit and a job interview. A spot for the world’s fastest charades game shows a large, hairy man getting up from his chair as one of the players shouts, “Planet of the Apes!” As the man sits down, the ad segues into “The quickest way to rent from National,” which is the Emerald Club.

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