Fallon’s in a Hurry for National

CHICAGO Fallon touts the speed of National Car Rental’s Emerald Club in its first campaign for the company since winning the estimated $10 million account last August.

Four 15-second television spots breaking this week depict humorous scenarios of the “quickest” everyday events like an internship, a doctor’s office visit and a job interview. A spot for the world’s fastest charades game shows a large, hairy man getting up from his chair as one of the players shouts, “Planet of the Apes!” As the man sits down, the ad segues into “The quickest way to rent from National,” which is the Emerald Club.

The other spots show an intern accidentally setting off a fire sprinkler system, a job interviewee knocking over the interviewer’s desk, and a man fleeing a physical after he notices his doctor has unusually large hands. The commercials conclude with the new tagline, “Green means go.”

The spots will break this week and air on national cable stations watched most by frequent business travelers such as ESPN, CNN Headline News, Fox News and The Weather Channel.

In addition to the television campaign, the Minneapolis agency created out-of-home ads to appear in airports with headlines like “Get to boring meetings quicker.” The agency is also planning to set up branded traffic speed detectors that pick up the walking speed of travelers.

Spending was not disclosed. National Car parent, Vanguard Car Rental, based in Tulsa, Okla., spent $7 million on advertising its National brand through September last year, according to TNS Media Intelligence.

The company also owns Alamo Rent A Car. Publicis Groupe’s Fallon won both brands last August after a review. Combined billings were estimated at $20 million.