Fallon's Foot Fault

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NEW YORK What’s luck got to do with it? A new Travelers Insurance spot out of Fallon in Minneapolis makes strained attempts to make comedy out of the American folklore of the lucky rabbit’s foot. The commercial, directed by Tim Godsall of Biscuit Filmworks, is set in a lab where scientists are hard at work reattaching bunnies’ feet, severed in the name of a candy-colored lucky charm. “In recent months, we have been able to reattach thousands of lucky rabbit’s feet to their original owners,” a man in a white lab coat tells us, as the spot shows bunny after bunny with a colored foot successfully reattached.

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