Fallon Wraps Final Spots for Subway

CHICAGO Subway brings back pitchman Jared Fogle as an advocate against childhood obesity in a new $20 million television advertising campaign.

The effort, from Publicis Groupe’s Fallon Minneapolis, tells the stories of three children who opted to improve their lives by increasing their physical activity and eating a balanced diet. Showing no images of food or eating, the spots show the children playing, running and swimming, while a voiceover tells about their decisions. The spots close with Jared and the children holding up pants they wore when they were overweight.