Fallon Wins Emmy

NEW YORK Publicis’ Fallon took home the 2002-2003 Creative Arts Primetime Emmy for outstanding commercial on Saturday. The Minneapolis shop won for “Fish” for PBS, which shows a goldfish leaping out of its bowl into other containers of water until it reaches a river.

Other nominees included Omnicom Group’s BBDO, which was nominated for two spots: “Osbournes,” a spot for Pepsi, featuring the Osbourne siblings morphing into Donnie and Marie Osmond, and “Sheens,” a Visa commercial showing Charlie Sheen and his father, Martin Sheen, renting videos.

Independent Wieden + Kennedy in Portland, Ore., which won the award last year for Nike’s “Move,” was nominated for Nike’s “Angry Chicken,” showing a man being chased through a neighborhood by a chicken. Havas’ Arnold in Boston garnered the fifth nomination for “Squares,” its ode to the round shape of the Volkswagen Beetle.

The Academy of Television Arts & Sciences awarded the Creative Arts Emmys in a ceremony at the Shrine Auditorium in Los Angeles.