Fallon Vets Try to ‘Make’ Good in Maine

BOSTON Former Fallon art directors Tom Riddle and Dan Bryant have launched an agency dubbed Make in Portland, Maine.

Riddle and Bryant are counting on their experience with national brands such as BMW and International Trucks to help them lure clients to an area where they have family and, as outdoorsmen, love the lifestyle.

“One of the things I liked about Fallon was their approach to quality of life and [the fact] that they do great work,” Riddle said. “They made it okay to live in a small, rural town and do great advertising.”

Make, which opened last week with the founding partners as its only employees, has projects from several clients, including launch materials for an undisclosed
Minneapolis-area restaurant chain.

Riddle, 40, and Bryant, 35, first worked together four years ago on the rebranding of International Trucks at Fallon. Riddle had just joined the Publicis Groupe agency after two years as a designer at its Duffy Design unit.

Riddle’s latest work at Fallon is a Lee Jeans TV effort that broke last week. He also served as a co-art director with David Carter for Fallon’s BMW Films work.