Fallon Vet Fills Top Duffy Post

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Fallon veteran Tricia Davidson has taken the new position of general manager at Duffy Design, the shop’s subsidiary, taking over many tasks formerly handled by founder Joe Duffy.

“As Fallon is expanding globally, so is Duffy,” Davidson said. “I’ll be working with [Joe Duffy] to figure out where and with whom to partner.” Duffy remains chairman of Duffy Design, and Davidson will report to him.

During 11 years at the Minneapolis agency, Davidson has worked on a number of accounts, including United Airlines, McDonald’s, Coca-Cola and Lee Jeans.



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