Fallon Unveils New Work for United Airlines

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CHICAGO United Airlines breaks the second spot in its animated campaign from Fallon today, continuing the “It’s time to fly” tagline.

The spot from the Minneapolis agency shows a woman coming up with an idea, illustrated by a lightbulb over her head. As she travels to various meetings to express the idea to others, they too get lightbulbs over their heads.

The spot uses United’s longtime theme, George Gershwin’s “Rhapsody in Blue,” as a soundtrack. Robert Redford provides a short voiceover at the end.



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