Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The late Harry Chapin’s ballad of missed parental opportunity, ‘Cat’s in the Cradle,’ is employed in a new TV spot from Fallon McElligott that suggests a Mercury Marine boat motor is a fine way to bring families together.
The 60-second spot aired on Father’s Day in five test markets, backed by newspaper and radio work. This is the Minneapolis agency’s first campaign for Brunswick Corp. since it was assigned the Mercury brand in February 1996. An expanded media buy for the spot is being considered.
The TV ad features a montage of childhood scenes, showing kids playing alone and with others.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in