Lee Campaign Judged Best In Minneapolis
MINNEAPOLIS–Fallon McElligott was once again the big winner at The Show, the annual creative competition co-sponsored by Minnesota Advertising Agencies, the Advertising Federation of Minnesota and the Art Directors/Copywriters Club. Fallon picked up a total of 111 awards, including top honors, at the Oct. 15 event.
The agency won Best of Show for its “Can’t bust ’em” TV campaign for Lee dungarees. The spots reintroduced Buddy Lee, the company’s 70-year-old “spokesdoll,” casting him in movie trailer spoofs as the “Man of Action.”
In addition, the agency won eight gold, 20 silver, 24 bronze and 59 merit awards.
Carmichael Lynch was the night’s second-biggest winner, garnering 48 awards, including two golds, two silvers, 10 bronzes and 34 merits.
This year’s event included a new category, The Best of the Last Ten, which honored the best campaign of the last 10 Best of Shows. The award went to Carmichael’s 1992 print campaign for former client Rollerblade in-line skates.
The event’s other top winners included: Martin/Williams, with 29 total awards; Clarity Coverdale Fury, with 19; and Hunt Adkins, with 12.
In all 296 awards were given; there were 2,100 entries.
The judges for the contest were five non-Midwest agency executives and a magazine writer.