Fallon, Ted Move Talent Search to TV

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO United Airlines’ low-cost subsidiary Ted will shift its faux search for a spokesperson from radio to television next week with new advertising from Fallon.

The Minneapolis agency created nine 30-second TV spots that will begin airing in Denver next week. In the ads, improv comedian Jonathan Magnum interviews people on the streets of Florida and Las Vegas and asks them to recite lines that promote attributes of the low-cost airline.

One man, holding a metal detector on a beach, says, “If you don’t want to keep hunting for fares, go to flyted.com.”



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in