Fallon to Take Subway in Different Direction

CHICAGO Subway will move away from the positioning that enjoying its sandwiches helps balance bad eating habits in a new campaign from Fallon expected this spring, the agency confirmed.

The Minneapolis agency’s first effort, themed “It’s OK, I had Subway,” suggested that people could occasionally eat unhealthly fare as long as they had healthy foods from Subway as well. The campaign depicts some people taking that rationale to extremes, such as washing a car in a cheerleader outfit or a man stripping to his underwear in a dance club.

The Westport, Conn.-based company’s most recent television spot aired during post-game coverage of the Super Bowl and further explained that positioning. The new spots, details of which were not available, will break in April, according to the agency.

Fallon won creative duties on Subway’s $220 million advertising account last July after a review.