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Publicis’ Fallon and Subway agreed to part ways last week after less than a year. The client was not satisfied with the direction of the Minneapolis shop’s creative, said Chris Caroll, marketing director for the Subway Franchisee Advertising Fund Trust. Boston-based independent McCarthy Mambro Bertino, which has worked on projects for the chain, will handle creative on the $220 million account through the third quarter. Subway said it will likely launch a review in late summer.
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