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CHICAGO Fallon hits on specific selling points for BMW North America in a new campaign breaking during NBC’s telecast of the Summer Olympics opening ceremonies.
Each of the three TV spots from the Minneapolis agency touches upon a specific characteristic of BMWs: reliability, safety and resale value. In the reliability commercial, a tow truck and a car are pulled over on the side of the road on a rainy night. In a wide shot, the tow truck driver runs back to the car and a conversation ensues.
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