Fallon Readies Print for Holiday Inn

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CHICAGO Holiday Inn on Monday will break a print campaign from Fallon that attempts to leverage the hotel chain’s iconographic sign and 50-year history to connect with consumers.

The $10 million effort from the Minneapolis shop will initially appear in USA Today and The Wall Street Journal. Ads use landscape shots and cheeky headlines to draw an emotional connection with the Atlanta-based hotel chain.

One execution set against a Western setting-sun landscape features the headline, “Sparkling or still? Depends on how many people are in the pool.”



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