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Fallon McElligott has resigned Lifeminders.com, citing the client’s changed business plans, not a spot produced in-house that the company proclaimed to be the “worst ad in the Super Bowl.”
Tim Hanlon, the Herndon, Va., company’s vice president of marketing, said the split was “amicable,” adding it was unrelated to the agency’s refusal to produce a Super Bowl spot on two weeks’ notice.
“We were thrilled with the work they had done [for the account], but when we went to a business-to-business play, it was not where they wanted to be,” he said.
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