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The rigors of his job as Fallon’s president led David Lubars to recruit Wieden + Kennedy veteran Bob Moore to take over as the shop’s creative director.
“I feel I haven’t given that as much attention as I should,” said Lubars, who takes the title of executive CD. “There’s so many great things going on here. I felt I needed some help.”
Moore’s hire concluded a “monthslong” search for a No. 2 in the creative department, Lubars said.
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