Fallon Nabs 2nd Emmy in Two Years

NEW YORK Fallon’s digital-effects laden television spot for PBS depicting a goldfish’s epic journey to a river won the 2002-2003 Creative Arts Primetime Emmy for outstanding commercial on Saturday.

The award is the second in two years for the Publicis Groupe-owned agency, and the second in two years for PBS. This year’s “Fish” spot shows a goldfish leaping out of its bowl into other containers until it reaches a river. The spot encouraged viewers to, “Be more Empowered.”

Other nominees included Omnicom Group’s BBDO, which was nominated for two spots: “Osbournes,” a spot for Pepsi, featuring the Osbourne siblings morphing into Donnie and Marie Osmond, and “Sheens,” a Visa commercial showing Charlie Sheen and his father, Martin Sheen, renting videos.

Independent Wieden + Kennedy in Portland, Ore., which won the award last year for Nike’s “Move,” was nominated for Nike’s “Angry Chicken,” showing a man being chased through a neighborhood by a chicken. Havas’ Arnold in Boston garnered the fifth nomination for “Squares,” its ode to the round shape of the Volkswagen Beetle.

Fallon’s spot for PBS last year showed a man using a photo booth to create a flip-book that showed him singing an aria.

The Academy of Television Arts & Sciences awarded the Creative Arts Emmys in a ceremony at the Shrine Auditorium in Los Angeles.