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NEW YORK Fallon will launch a multimedia campaign this month to tout BMW of North America’s 6 Series coupe and convertible models.
A TV effort set to break in late April and a print leg in national daily newspapers and magazines will anchor the Minneapolis agency’s work. The first TV spot features a motion-control camera that slowly pans around a black 6 Series convertible. Throughout the 30-second ad, the vehicle operates as a mirror, reflecting time-lapsed lighting and environmental changes symbolizing the passing of a full day.
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