Fallon Launches National TV Effort For Conseco

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Financial services and insurance company Conseco launches its first national TV campaign this week with five spots from Fallon McElligott.
The $15 million branding effort uses storytelling to detail various financial services needs.
One 30-second spot opens as a woman spies an attractive couple admiring jewelry in a shop. When she tells a friend of the sighting, the friend charges through the streets, rolling pin in hand, only to find the “other woman” is the clerk at the jewelry store.
A voiceover throughout the spot addresses health insurance, life insurance and investments for the future.


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