Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Theme Song Rules in MNF Spots; Realism Is College-Football Tack
NEW YORK–In its first work for ABC Sports, Fallon takes a documentarylike approach to college
football and makes music–specifically, an instrumental theme song–the hero of an irreverent campaign for Monday Night Football.
The settings for the MNF TV spots are de-cidedly unsportslike: a hospital room, a sixth-grade dance, even a gorilla cage. Still, the spirited, marching-band theme saves the day each time.
At the hospital, a flatlining patient opens his eyes after hearing the theme.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in