Fallon Keeps Lite, But Riney Stays Afloat

Fallon McElligott has emerged victorious in its battle to hold onto the $150 million Miller Lite account–a dramatic save that has left four other contenders, including Publicis & Hal Riney in San Francisco, high and dry for now.
Fallon, Riney, Square One in Dallas and Wieden & Kennedy in New York all met last week in New York with executives from Miller’s parent company, Phillip Morris. The meeting was said to be a “check-off” of Miller’s decision to go with Fallon.