Fallon Hires New Production Chief

JWT Veteran Sitley Envisions an Inclusive Role for His Department
CHICAGO–As Fallon McElligott’s new director of broadcast production, Mark Sitley wants to increase his department’s role in the creation and execution of campaigns for the agency’s clients.
“I want to have [broadcast production] involved right from the planning stages,” he said.
Appointed last week, Sitley begins his new job Aug. 2, overseeing all of the Minneapolis agency’s TV and radio sessions. He will report directly to agency president and creative director David Lubars, and takes over from Judy Brink, who will continue in her present role as executive producer.