Fallon Has Found Its Chief Strategy Officer

Anette Lillegard, a client-side veteran who most recently was director of marketing for IMS Health, has joined Fallon as chief strategy officer, filling a vacancy left by the October exit of Michael Fanuele. Lillegard will lead account planning, connection planning, research, analytics and consulting. 

"They really took the opportunity in not only finding someone that looked like what they might not normally hire, but took the opportunity to redefine what the agency wanted the leadership role to look like," said Lillegard, referring to being plucked from the client side instead of the agency side.

Fanuele crossed over to become chief creative officer at General Mills, following in the footsteps of other agency leaders who have gone client-side, including John Hayes at American Express, Dana Anderson at Mondelez, Esther Lee at MetLife and Robert Birge at Kayak.com.