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NEW YORK Billy Baldwin is the voice of the new Brawny Man in spots by Fallon introducing the brand’s revamped packaging.
The three TV spots by the New York shop broke this week and show two paper towel rolls conversing via voiceovers. The roll in the old packaging—voiced by Burt Reynolds—shows a man who is more burly than the clean-shaven, younger-looking icon of the new packaging. One spot shows the new icon enjoying a soap opera while the icon on the old packaging scoffs.
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