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CHICAGO Brand icon Buddy Lee only makes a cameo appearance in new advertising for Lee Dungarees from Fallon Minneapolis.
The national television campaign, for which teaser ads broke over the weekend, features a hip remix of Roy Orbison’s “Pretty Woman” as a 90-foot giantess wanders city streets looking for something. After she spots a man in an upper-floor apartment, she writes her phone number on a billboard. As the woman walks away, diminutive Buddy Lee appears in the form of an outdoor advertisement with the phrase, “Whatever happens.
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