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NEW YORK Fallon uses computer-generated angels and a light-hearted approach to sell BMW’s 2004 X5 midsize SUV in a new television spot set to break next week.
The 30-second commercial from the Minneapolis agency, entitled “Guardian Angels,” highlights the vehicle’s xDrive drive-train technology, which enables all of the unit’s power to be routed to the rear wheels.
The commercial shows the car zooming along a mountain road when four angels descend, each taking a wheel to perform a specific duty.
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