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Fallon McElligott wants to electrify drivers with a TV campaign breaking this week for BMW’s 3 Series Coupe.
“It’s all about the feeling of driving a BMW,” said Bruce Bildsten, group creative director at the Minneapolis shop of the work. “It’s all very simple.”
The spots feature a silver car streaking through an electric-blue landscape while graphics emphasize the exhilaration of the driving experience.
In “A to B,” a driver selects a more circuitous route, which is mapped out on a black background.
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