Fallon Finds A 'Nontraditional' ECD

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Though Paul Silburn has spent his entire career in London, the executive’s innate “Midwesternness” appealed to native Minnesotan Pat Fallon—a trait that meshes with his eponymous agency.

“Our talks were not about the size of his office or his title; they were about the work,” said Fallon, chairman of the Publicis Groupe shop.

Silburn, most recently deputy creative director at Omnicom Group’s TBWA in London, last week was named executive creative director of Fallon North America. (He starts in January.)



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