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NEW YORK What happens when you drop 250,000 super balls down the hilly streets of San Francisco? A deluge of color, per Fallon’s latest Sony spot.
London creatives Richard Flintham, creative director, and art director/copywriter Juan Cabral dreamed up the ad, which in its longest form runs for two and a half minutes and covers an entire commercial break in the U.K. Set to a gentle guitar song, “Heartbeats” by The Knife, the wordless ad shows the balls whirling down the hill, bouncing every which way.
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