Fallon, Crowne Plaza Target Golfers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO Pro golfers join with famous devotees of the game in Fallon’s campaign introducing Crowne Plaza’s golf affinity marketing program.

The effort breaks today and features commentator David Feherty moderating an unscripted conversation among personalities such as golf stars Lee Trevino and Natalie Gulbis, golf writer Dan Jenkins, TV personality George Lopez and aging rocker Alice Cooper.

In a series of six TV spots the group shares game secrets, superstitions and flexible golf rules when playing with spouses.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in