Fallon Continues as EDS' Lead Agency

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DALLAS Electronic Data Systems’ recent hiring of Sergio Zyman’s consulting firm will not affect its relationship with lead advertising agency Fallon Worldwide, according to a company representative.

EDS spokesperson Liz Bonet said the arrangement with the Atlanta-based Zyman Group is to advise on its brand and positioning. Publicis Groupe’s Fallon handles creative and media for the Plano, Texas, company from its Minneapolis office.

“Sergio Zyman is well-known in consumer marketing circles and we believe he and his group offer an important third-party perspective of how we approach the business-to-business market,” Bonet said.



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