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Strategic Differences End a 10-Year Run
CHICAGO–Deciding it was time to say when, Fallon McElligott last week ended its 10-year relationship with Jim Beam Brands.
In a statement, agency chairman Pat Fallon said the Minneapolis agency was resigning the $8 million account, effective immediately. He cited irreconcilable strategic differences as the reason for the split.
“We’ve come to a fork in the road where the best interests of both parties will be better served by going their separate ways,” Fallon said in his statement.
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