Fallon Axes North American ECD

CHICAGO Publicis Groupe’s Fallon said it has fired North American executive creative director Paul Silburn and begun a search for his successor.

“Paul is a brilliant creative, international talent, and a great guy, but I am not satisfied with our progress. I needed to make a change and that change called for decisiveness,” said agency chairman Pat Fallon, in a statement.

In November 2004, the Minneapolis-based agency tapped Silburn, 45, who had been deputy creative director at TBWA in London, to succeed David Lubars in Fallon’s top North American creative post.

Silburn declined comment.

An agency representative said there was no timetable for the search to find a successor, and she declined further comment.

Co-creative director Mark Taylor has also left the agency; the Fallon rep did not elaborate, and Taylor could not be reached. Roger Camp, whose title is also co-cd, remains at the shop.

Camp, along with a tier of group creative directors, will run the creative department day-to-day until a replacement for Silburn is named.

Since Silburn joined the agency in February 2005, Fallon has endured a tumultuous period, losing assignments worth about $130 million in billings from clients such as BMW North America, Lee Jeans and Dyson vacuum, and turning over about a fifth of its 50-person creative staff.

During that period, the shop has picked up business from KitchenAid, Vanguard Car Rental and the New York Stock Exchange.

This story corrects an earlier post that stated Mark Taylor would take over Silburn’s chores at Fallon.