Fallon Adds Media for Starz

CHICAGO Cable network Starz Encore has awarded its estimated $30 million media account to Fallon after a review of several media shops, the client said on Tuesday.

The Publicis Groupe-owned agency in Minneapolis will handle media planning and buying for the Englewood, Colo.-based company’s 13 pay movie channels. Starz is the shop’s first media-only win, though Fallon handles media duties for several of its creative clients such as United Airlines and Citibank.

Contenders in the Starz review were not disclosed. The incumbent on the account was Havas’ MPG in New York.

Omnicom Group’s TBWA\Chiat\Day in San Francisco will continue to handle creative duties for Starz.

“We were impressed with Fallon’s ability to quickly grasp and synthesize the nuances of the premium movie category” said David Charmatz, client senior vice president of research, analysis and strategy, in a statement. “After careful review, Fallon was selected based on their strong team ethic and progressive insight into the converging worlds of media and entertainment.”

Spending for Starz Encore has been up and down over the past two years, from a high of $40 million in 2002 to $3 million last year, according to Nielsen Monitor-Plus. Sources estimated the account to be worth $30 million, however [Adweek Online, March 10].