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The U.S. Marine Corps is preparing to launch a mandatory review of its advertising account, now at J. Walter Thompson in Atlanta, sources said.
New York consultant Richard Robbins has been hired to draft a request for proposal. Billings, which include traditional advertising, media and below-the-line marketing, are estimated at $50 million.
Separately, the Joint Recruiting Advertising Program has issued a questionnaire for its $15-20 million account, now at Bates USA in New York. Replies are due back June 15.
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