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NEW YORK Gary Coleman nabs the Oscar for Best Actor. A Yugo wins a car race. It all sounds implausible, but according to a humorous new campaign from Kirshenbaum Bond & Partners, “It can happen with Verizon SuperPages.”
In its first national effort for SuperPages since landing the $30-40 million account last May, the New York shop demonstrates how people can achieve the seemingly impossible by using the directory.
In one of two 30-second TV spots breaking today, Coleman accepts his “award,” and then the execution retraces the steps the Different Strokes star took to earn it.
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